Meet the Car Guys
Todd L. Marcelle: Co-Founder & CEO
After spending three grueling months and more than 40 hours dragging his wife and newborn daughter from car dealership to car dealership in the dead of winter, Todd realized there had to be a better way to find the right new car and the idea for GoMoto was born. Todd graduated from Fordham University as a GLOBE International Business Scholar and as an entrepreneur and investor has founded three previous startups. Todd has been a proud owner of a number of cars, but his all-time favorite was a 1998 BMW 840ci.
Benjamin J. Catanese: Co-Founder & COO
Ben’s family has been in the automobile business since 1950 and as an owner of a new car dealership, Ben knows first-hand how difficult it is to attract and retain customers and how truly broken the car buying process is. Ben brings his unique perspective and industry savvy to GoMoto. His prior experience includes positions in the private equity and commercial real estate industries. Ben also serves as Chairman of the Board for Glenside Auto and VW of Salem County. Ben holds a B.A. in International Business and Management from Dickinson College. His favorite car is his father’s 1967 El Camino.
Marc Rubino: Co-Founder & CMO
Marc spent years advising over 200 dealer groups with his previous start-up Redline. Through consultation, Marc realized his dealers were missing a key component in their advertising and marketing strategy by not focusing on the 40 percent of the buying process that occurs offline. Marc brings his innovative marketing insight to GoMoto, his third startup and second in the automotive industry. Marc spends his free time on the sailboat Independence and is a committed Saab enthusiast.
Joseph M. Callahan: Chief Technology Officer
Like most car buyers, Joe continuously laments the pitfalls of the car-buying process – from the lack of feature and price transparency to the exasperating deal negotiations. As a career entrepreneur with more than 25 years of software application development experience, Joe is poised to re-imagine the car buying and ownership experience with the GoMoto team. Joe is Founder and CEO of Ciright Systems, Inc., and he is responsible for the architecture of Ciright MAP (Mobile Application Platform), the company’s flagship product. His early work included engineering and programming experience on some of the earliest smart phones and Internet applications in the 1990s, including FaxRx, PenRight!, While You Were Out, and PenMail. Joe holds a B.S. in Engineering, Information Systems Technology, and Marketing from Drexel University. His favorite car is a 1970 hardtop Buick Skylark.
Rob Florig: Chief Creative Officer
Rob drives a “no sale” blue Infiniti and does so simply because he does not want to endure the new car buying process again. Rob is a creator and innovator and has spent his professional career helping elevate entrepreneurial companies from small start-ups to established brands. Every piece of collateral with a GoMoto logo has passed over Rob’s desk at one time or another. Rob is a graduate of Villanova University and holds a B.S. in Information Systems. He hopes to be driving another GTI as soon as possible.